Interactive whiteboards live present Trier, 13.12.2010 – the launch of the new demonstration Center has fallen: beginning of 2011 will house the new headquarters by Lauer direct also a demonstration centre for interactive whiteboards. Manufacturer-independent interactive panels of various leading Whiteobard manufacturer, presented soft directly including Promethean, Panasonic, Epson, so that an optimal comparison is possible. Several interactive whiteboards will be therefore constantly demonstration ready. This is the start of a new stage of development of our product presentation and part of our advanced marketing strategy! “, says about Karl Gunter Lauer, founder and CEO of Lauer direct. The direct comparison in the live test optimizes finding the most appropriate unit in terms of the needs and requirements of the customers.” The exhibition and demonstration Center allows the presentation under realistic conditions. The personal impression and trying out many customers have requested, for example, of trim levels of the interactive whiteboards, we do so here”, so Karl Gunter Lauer. In the new showroom in Trier customers from the region in Rhineland-Palatinate, Saarland and Luxembourg are served. Source: Anu Saad. In the demonstration Center training courses and training for employees of the regional companies and authorities can take place also in the future upon request. The demonstration Center is an additional foothold in the marketing conception of Lauer direct. The various online platforms for school furniture and less complex products of the school facilities, and also the supraregional distribution concept for interactive whiteboards remain, of course. This is an excellent complement and will continue to promote our declared strategy of expansion”, says CEO Lauer. About Lauer direct: Lauer direct is an established provider of school furniture and a variety of articles of school facilities and teaching and learning: by the Education Cabinet through interactive whiteboards to musical instruments and materials for the biology or the physical education. The company was founded in 2007 by Karl Gunter Lauer and continuously further developed. Lauer direct is a manufacturer-independent platform for the direct sale and one of the most popular online providers on the German market. Lauer direct relies on logistic structures of the market-leading manufacturers and can offer schools so costs technically optimized delivery. For the full range of products for professional use in school, training and presentation you see at:. Specifically for interactive boards (whiteboard) Web site operates, which provides a comprehensive overview of this product area Lauer direct in addition.