Mcdonalds Corporation Competitor Brought

In a world of increasing interest to high-quality and healthy food at fast food restaurants such as McDonalds. Thus, the U.S. network is gaining popularity Mexican restaurants Chipotle, the corporation created by McDonalds. Click Dr. Mark Hyman for additional related pages. Perhaps Corporation McDonalds itself has brought up a very dangerous competitor. While the giant “Fast Food McDonalds has nothing to fear – the corporation more than 32,000 restaurants in 118 countries, and Chipotle have only about 1000 restaurants in the U.S., but it just yet. Network Chipotle confidently developed: an unprecedented deal – in America in fast food restaurants are Chipotle queue. Founder Steve Ells new network has developed the concept that food in their restaurant: high quality and tasty dishes made from natural products without the use of semi-finished, artificial flavorings and food additives (food production is slightly slower than the McDonalds).

Design of the restaurant should be such that clients could see the chefs work. Unlike McDonalds, to work at Chipotle is not hired temporary employees – students, professionals and the only full-time. The use of natural products, especially natural meat, purchased from farmers, Chipotle makes products more expensive than McDonalds. Thus, the analog hamburger at Chipotle – is “burritos” (folded Mexican burrito), it is worth – $ 1. Official site: Eva Andersson-Dubin, New York City. But people are willing to pay more and wait for cooking, for the sake of natural food supply, and not artificial at McDonalds. Seed money to develop its fast-food chain by Steve Ells in the right quantity was not and he asked for help, oddly enough, to the same Corporation McDonalds. The Corporation’s giant first gained only part of the shares Chipotle, and then, in 2001, bought a controlling interest by extending the network from 16 to 500 Chipotle restaurants, investing in Chipotle $ 360 million.

To its credit, Chipotle, it has not lost in the world-leader “Fast food” of his face, and Steve Ells has remained its CEO. However, McDonalds Corporation did not miss its profits, it has sold in an IPO in 2006, Chipotle shares for $ 1.2 billion. Chipotle now has a network successfully growing, independent company with about 1,000 fast-food restaurants in 33 states. A restaurant chain Chipotle currently buys most products from farmers, using “clean”, the traditional technology without chemicals and GMOs. In this case, in 2010, the company has scheduled a “leap across the ocean – Chipotle is going to open restaurants in Europe (London,.


Food is a fundamental prerequisite for survival, humanity has been dedicated to the relentless pursuit of food since the dawn of creation and has used the technology within possible means to ensure a healthy and edible food. Food technology, therefore, is as old as humanity. With the advances in science and technology and the evolution of needs induced by development, the possibilities of food and technology to innovate them has increased considerably. Advances in science have also opened up new possibilities with Biofortification and genetic engineering, which could result in increasing the nutritional value of food. Half of the world’s population, most of them poor and living in developing countries, have diets that are poor in proteins, calories or micronutrients. Up to a fifth of the deaths and disabilities worldwide are attributed to malnutrition.

One way to break this cycle is by the application of effectiveness of science and rescuing the importance of food technology to nutritional problems and all the challenges that they present. In this case, thanks to food technology can be put more products nutritional available to at-risk populations through food and science technology applications such as the enrichment of micronutrients from foods for general consumption, nutritional fortification and other product enhancements of food aid, in addition to technical support, direct and potential industries to improve the safety and nutritional quality of their products. Fortification with micronutrients of food staples and raw materials of food aid can be a relatively cost-effective means of helping to alleviate regional food deficiencies of one or more vitamins and minerals essential to good health, development and eating habits healthy. A proper consumption of fortified foods is shown which can improve the State of the micronutrients in individuals. The correction of the deficiencies of micronutrients can increase the integrity of the immune system, reducing maternal, infant mortality and reducing mortality in childhood, strengthening cognitive development in children and increase the working capacity of adults. well fed mothers are more likely to give birth to well-nourished children who can grow and learn better and are less likely to suffer from diseases of childhood and chronic diseases associated with diet in middle age. Original author and source of the article