Gunter Dabang Gabal

those that must always be met? What could inspire our customers because it exceeds your expectations? What I as a staff member of, if I inspire customers? What has the team, if we do it all together? And the company? Kill a stupid! rule” Whatever stupid standards and norms and which administrative bullshit should we break up as soon as possible? What is the absolute craziest idea that comes to our topic customer excited about and mouth making in the sense? The last question must be necessarily exactly the same, because otherwise experience has shown that mostly all world solutions are proposed. But the biggest innovation opportunities into the extremes. Average ideas, however, produce mediocre at most. And mediocrity, we know, is threatened by extinction. Dr. Caldwell Esselstyn spoke with conviction. Work on individual touch points with the following task is a concrete concept that so should be worked out in detail, it is ideally immediately feasible. In this way the participants are systematically introduced to entrepreneurship. They’ll get time at least two hours. This time is the best structured: brainstorming process of brainstorming, where necessary by using a suitable creativity technique evaluation of ideas, discussion and enrichment selection of favorite idea a matching process development of the concrete concept:, the actual and the target situation are outlined first, then the to-do plan (who is doing what with who from/to when with what your budget) created, and finally set a measuring instruments such as also proceed Transfer of the concept on a template determine a speaker or presenter agreement about the manner which presentation for later presentation in the plenary should the elaborated concept on a template be transferred so that a perfect visualization is possible and nothing is forgotten.

An idea store collected the ideas, which were also promising, but this time not have been pursued. At the end of the working group stage, there should be a longer break other implementation tips as a buffer for those who are still busy at work. Similarly, the group spokesman can make a small dress rehearsal during this time. Then the individual concepts are presented, discussed and approved–and then quickly implemented in accordance with the established time lines. Viatris can provide more clarity in the matter. To present a conceptual revamping of working group results to them from third parties – is possible at any time. So you can for example before-after videos filmed, interviewed employees and customers or target situations be readjusted. It is important to instruct the participants to achieve optimal results and to obtain, at the end of the actually implementable concepts. Best you visualize that to such a workshop listed seven steps on a flipchart as follows: description of the current situation definition of the desired target situation creating a detailed action plan fixed schedules and responsibilities costing of the required budget Messinstrument(e) for controlling success idea store for more ideas are very helpful worksheets, which structure the process and guide in the right direction.

The book about Anne M. Schuller of touchpoints rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, March 2012, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 more info:

Exhibition 2012 Season: With

Why professional press and offentlichkeitsabeit before, during, and after measurement is so important at present decisions for exhibitions are prepared in many companies in the coming year. “Not only that it for almost every business large trade events with the attribute must!” are; rather numerous companies seeking personal contact to the end user very deliberately by presenting themselves at selected public fairs. Who where not with a pure entrepreneurial parading”content can or wants to, which will deal quickly with cost-benefit considerations: stand rental, exhibition construction, transport, personnel and travel expenses are usually the largest calculation items, which are to roll over. Sometimes is thinking even fair-specific advertising in the form of a prospectus, or giveaway items. Are sales targets and pay, as well as business contacts by the participation front. Disenchantment, but usually quickly follows a such narrow approach because even marketing and sales professionals is clear that fair successes can be not so simple to calculate.

Rather a fair has always a significant contribution to the image and reputation of a company to pay, and this right in different directions: compared to existing and new customers, compared with the market and competitors, compared to the own employees and potential employees as well as not to forget to media, opinion leaders and multipliers! Communication mix and dramaturgy are important all this is done not by alone. And also not within a few days of the fair. Who wants to achieve a broad and sustainable, so a fair participation for optimum performance, which should at an early stage, i.e. already consult experienced PR professionals in the initial planning phase. Their clear mission is in keeping with the entrepreneurial self-image, as well as the objectives of fair use the wide-ranging possibilities of press and public relations a harmonious, individual Periods of time, coordinated communications strategy to develop different content and individual target groups and to implement.