Unexpected, funny, memorable: so are the viral videos. Surely you’ve seen them on Youtube or some service to share video, a link has come through your email with the invitation that the video is very good. Recommend them to you on social networks: Facebook, Twitter, Digg and others. Traditional media make news because they are videos of the moment that everyone commented on the Internet. The origin of the viral videos can relate to momentum that someday took those sympathetic animations such as Baby Cha-Cha or the Peanut Butter Jelly shared through e-mail, lists, and discussion forums. Over time, the possibility of posting candid extracts of our lives recorded with a video camera, the implementation of platforms to share video and other social resources to share, have generated larger-scale dissemination of this type of content.
How work the viral videos? Planned or not, the viral videos are audio-visual resources that serve to give visibility in all media (even in the traditional ones) to the protagonists, themes or events in the video. In a nutshell: generate brand image. One of its main characteristics is that does not require a costly film production, on the contrary; the key to success is your own content: creative, spontaneous, authentic and even product of a stroke of luck, to have had a camera in place and time. With a good strategy, the effect transcends every effort and can even open a range of possibilities for economic return as advertising by visitors, the sale of the video, souvenirs, applications for mobile, interactive games or participation in any commercial of a recognized brand as did Edgar shortly after the phenomenon caused with his video Edgar falls four years ago.