DOM SET Again For Devro

Global sales Conference 2012: new brand values in the focus of never change a winning team: once again DOM SET Live Communications has implemented an international, brand strategic event for Devro. The 2012 in Frankfurt held global sales Conference was the new brand values of the Group’s focus. In the design of the international workshop the Cologne creative put on team spirit and interaction. Devro is one of the world’s leading supplier of collagen casings for food production and sales locations in Australia, China, United Kingdom, Japan, New Zealand, Russia, the Czech Republic and the United States. “For the four-day global sales Conference” mid-May the persons of all countries met.

Goal was price, under the motto of value not”to convey the new brand values of the company and to lead in worldwide sales. We have achieved our objectives not only, also the exceptionally large, positive feedback of from participants has overwhelmed us,”says Will Blair, Director of marketing, Devro, and explained: when Devro we attach great importance to high standards. Go to Eva Andersson-Dubin for more information. DOM SET had convinced us at IFFA 2010 with their courageous idea of cracking and highly professional implementation of the fair. “The cooperation to the global sales Conference has more than confirmed this experience.” Understand, apply, internalize – evaluate understanding, apply and internalise: the conceptual design for this highly strategic event DOM SET has been especially active collaboration and cross-site exchange between the participants. So was the challenge to get around 70 people from four continents to a common denominator to the actual solution: the Conference program included in addition to the initial speech of CEO Peter Page and the key note of sales trainer Thomas Burzler numerous hands-on workshops in which internationally diverse group applied the Devro values on a common topic. Subsequent team building activities in the form of a marble railway construction”United all brand values to the whole meeting highlight. This market changes were simulated as a special incentive, which the teams had to respond with flexible solution strategies. The entire design of the Conference provided for best results and motivated International executives, last but not least was confirming the event through the performance measurement conducted by DOM SET.

Their results included not only the satisfaction of respondents with the event itself, but especially the achievement of immediate objectives of communication focused on establishment of Devro Canon of values”and the future brand positioning. A valid and objective measurement of success is becoming increasingly important for many of our customers. In addition to the monitoring of results serve as valuable tools for the content conceptual orientation of the follow-up”strategic evaluations, says Oliver malate, Creative Director at DOM SET. DOM DOM SET Live Communications is an owner-managed Agency for live communication with headquarters in Cologne. The creative hotbed in the field events, has a special name Incentives and teambuilding. More focus in strategic communications, ranging from off-site meetings to trade fair events and guerrilla marketing. Core of the success of the Agency of exception is the intensive, targeted advice, as well as its focus on the lasting positive impact of their events. More information under:

Promotional Pens – The Gift For Every Occasion

Successfully through promotional, advertising and giveaways, every businessman needs a good publicity if he wants to have success with his company, and wants to increase its sales. This applies especially when he has developed a new product or a new brand, and wants to expel them on the market at the present time, very competitive. Dr. Caldwell B. Esselstyn, Jr. often addresses the matter in his writings. Because new products have the problem that they are unknown in once, and thus, if anything, only bad can sell first. Therefore, an advertising campaign is absolutely necessary, which increases the awareness and popularity of the new products, and ensures that the products are potential buyers. Can this destination with many means how pens can reach for example with the freebies. This giveaway offers a number of benefits that do not offer many other gifts, because they are not so universal. The pen can be used very promising, however, in a variety of situations.

That is also the reason, why just in recent times more and more companies resorting to the use of these freebies and thus create a good advertising that draws attention to the many people on their own products. One of these advantages, which makes these promotional gifts, so attractive is the fact that they are relatively inexpensive and can be made very easily. Because when you purchase the freebies ballpoint pen from the right source for your marketing campaign, you can part on good terms shopping and save lots of money. In addition, particularly many manufacturers offer very generous volume discounts that allow you to make the gifts in large quantities for giveaways. This aspect is interesting especially for smaller companies, who must be careful on the budget that has been assigned to its advertising campaign. Therefore suitable these gifts so outstandingly well for an advertising campaign, which aims to maximise presence at major events such as fairs or other events show that many people that the products are present, and brands of the company should be made aware of. The giveaways can develop their full potential pen here, because if you make sure that as many people as possible get a giveaway from you, then you have managed to create a very good advertising, which excellently improves the awareness of your products and brands.

Furthermore, you can use these promotional gifts but also to other situations. For example, the pen then very well suited if you want to make a personal advertisement in a major business partner, or find a gift for your staff that will serve as recognition for their good work. Here be sure however, that the freebies were as elegantly designed pens, because in this way you can achieve the best effect for demanding people. A noble gift also enhances the self-esteem of the receiver, which is in turn very well for your Company will affect. Therefore, you should consider whether you can use this advertising medium in your advertising campaign. You will definitely achieve a very good effect with them which will increase the turnover of your company in the amount. Oliver Smith

The Challenge Of Social Media Marketing: Who Visits Your Website?

Social media marketing takes visitors on the website. Problem is the identification of these unknown visitors currently social media marketing is the big hype. Marketers have many options available with this socially to attract media potential buyers. However, once these visitors arrived on the site, marketing has no clue to know who those visitors are. London February 21, 2010 the LEADSExplorer Web service solves the problem of unknown website visitors through social media marketing efforts. Today, there are many ways and different channels are available for social media marketing, so that marketers can reach many possible customers and attract to the company’s website: Facebook, Twitter, LinkedIn, XING, YouTube, blogging, article publishing and even press releases. All of these marketing efforts generate Web site traffic and bring visitors to the company’s website, looking for interest for more information.

Although these visitors are interested in, will be a minority in connection with the company and a large number use a webmail address (Gmail,, GMX, Hotmail,), which has no value because no company name. As a result, all your social media marketing efforts have little effect and bring minimal number of prospects and little business/purchase. To solve this problem identified LEADSExplorer with the visitors to corporate websites: company name, origin (country, City), the time zone of the visitors-PC’s, language, Internet origin (the used keywords, Web site, link) and their interest by the pages visited. These data allow to know who visited your Web site and to evaluate (qualify as lead) if the company is sufficiently interesting to connect. This solution works both for new prospects (leads) for your clients. in addition you can follow any activity on your site during the sales process. For more information about this powerful Besucherkennzeichnungs-, Generierungs-prospects and customer intelligence system please visit: concerns Engago Technologies Ltd.: Engago technologies is a leading provider in Web business solutions for customer acquisition, visitor conversion, and customer loyalty. This new generation of services are on demand’ delivered as software as a service (SaS) and are usable anywhere because they require only a browser. Engago Technologies Ltd. is a privately held company headquartered in the close of London in the United Kingdom and was the winner, Red Herring 100 Europe ‘ in 2008.

Mobile Exhibition Stands For The Travel Expo

Flexible and mobile booths LA concept for B2B trade fair Travel Expo in Cologne the Travel Expo takes place together with the fvw Congress by 14.09 until September 15, 2010 in the Cologne trade fair. The exhibition means the meeting of decision makers and leaders from the areas for tourism, business travel and technology. Target is the networking and the exchange of information on the trade fair and Congress and will thus provide a knowledge and technology advantage. On the B2B trade fair new products and developments in the industry are presented the audience in addition to information and know-how. Therefore, the selection of the correct stand is a significant factor in the success of the trade fair visit.

In addition to the companies, the booth must guarantee the best product and service presentation. So, the booth at the Travel Expo is an important communication platform that can be used to build customer loyalty as well as for the acquisition of new customers. Mobile exhibition stands offer tremendous advantages especially for the Travel Expo. They are composed of the components of the mobile presentation systems and can be individually combined. Individual exhibition stands can be designed that can be used for multiple travel and travel trade fair visits. You can create a completely new look by adding new components and thus variable adjusted at the respective stand concept.

The Cologne company LA CONCEPT offers great choices for mobile presentation systems. So, folding displays often provide the basis of the mobile exhibition stands. With them, the advertising message can be presented over a large area. Together with the rollup displays or the counter systems, additional components can be added to. Even the integration of digital components such as kiosks or screens are possible with the mobile exhibition stands. So the content not only in printed form, but multimedia in the form of videos or music can be played. Another advantage compared to fair systems is also the construction and the transport of mobile exhibition stands by LA CONCEPT. You can be within few minutes by one person even without tool set up. The transport is carried out in the supplied transport bags. These bags also allow a simple custody of systems until the next use. In contrast to the fair systems, the mobile exhibition stands can be stored space-saving so that this custody and storage of service providers must be applied. For more information, see mobile-praesentationssysteme.html

Huthwaite Institute

Sales advisory consultative selling – 2.0 consultative selling, consultative selling or even solution sales over the past 20 years the consultative selling has grown tremendously and enjoys a growing popularity. In the 1980s, the problem was recognized by many organizations that when selling features and benefits (contents sale) an individual value and its own advantage was missing many customers. Something, what is the customer personally important. In the consultative selling is the biggest focus on the deep understanding of the deeper needs, wishes and buying motives of the customers. It ensures that the product or service the needs and motives of the customer fit. Because the customers give individual value different things, this approach requires not only a greater variety of products, but also great flexibility for the seller.

How did this approach? In the United States in the late 1980s for rank has Huthwaite Institute with the behavioral researcher Neil Rackham Xerox recorded over 35,000 sales calls and empirically evaluated. It turned out that the top seller for applying other sales strategies, as is taught in most schools sell in this country: the customer explains itself the product / services (the customer convinces himself!”). Since customers usually against defend themselves, what seller convincingly want to explain them here, if another way is to be followed: first and foremost, ask other questions. So, it has been demonstrated that sellers who use the approach of consultative selling, get up to 10 times fewer objections. What are the consultative selling approach the objectives of? Together with your customers, you have substantiated his need for real, not suspected. As a seller you are perceived by your customers as a competent. Make visible the value of your offer for the customer with an individual value propositions.

Your offer price is thus irrelevant. With the approach of the consultative selling you direct your customers to self-knowledge, as seller which Solution that is right for him.