Until very recently, competition was nonexistent and consumer opinion is irrelevant. Buying and selling was simple. Businesses were largely local which allowed a close relationship between suppliers and consumers. The online paid surveys simply did not exist. New concepts in advertising have proved that purchasing desires could be expanded and formed by elements beyond mere availability of products. Extended markets allowed greater production of goods and fast transportation options have created a need for enterprises to know details about customers to compete. The rapid advances during the Industrial Revolution quickly changed business operations from a seller’s market to a buyers’ market. The new marketing students have been educated as economists, on the principle that demand was important to the purchasing power.
However, it became clear that demand was much more complex than the capacity Financial to buy and that desire had become a factor in business. Companies today have more demand than ever to monitor the pulse of consumers given the fact that the modern market is very competitive. However, busy lifestyles of consumers in general have become more difficult for companies to get people to participate in telephone surveys and direct mail. Consumers perceive that they are having a sale of step with their participation in independent research. Who has time for that? The Internet era has easy access to consumers for marketing researchers. You can easily reach consumers in general and business consumers by posting their surveys online, however, there remains the issue of enticing people to take the time to participate.