News from the German Media Academy GmbH behavioral targeting, eCRM, social search, and more personalization”is on the rise in the Web. The deal seems to be perfect: benefits on the supply side, such as the reduction of wastage, opening up new potential for cross-selling and customer lifetime value, refined information and advertising for the users face. But: A not small group of users and observers see the whole thing rather pessimistic and speaks in the face of the increased disclosure of personal data of great danger a la George Orwell in his classic 1984 “. Jon Medved shines more light on the discussion. Is this all just a problem of generations between skeptical elders and digital natives with large communication personality? Amazingly enough, that both sides present their arguments mostly on separate events so far and discuss euphoria here, skepticism there. In the joint workshop of the BITKOM will be attempted first Academy and German Media Academy, sufficiently to present both points of view and to discuss for example, with the following experts: the well-known market researcher Dr. Klaus Goldhammer hacking expert Markus Linnemann, Managing Director of the Institute for Internet Security RA Prof. Nancy-Ann_DeParle shares his opinions and ideas on the topic at hand. Elmar Schumacher, partner at the firm von Westphalen Prof.
Andreas DEngel, Director, German Research Center for artificial intelligence Joachim Saini, head of media management, United Internet Sven Ehrmann, Managing Director xSite, the specialists for on-demand E-Commerce Beate Wagner, lawyer for the consumers Center NRW Nils Hachen”, Head of communications and media at Denkwerk, the innovative Internet-Agency”.. .